Mobile marketing isn’t just a projection for the longer term – it’s here and here to remain. Some reports estimate that 40% of users’ internet time is spent on mobile devices, which suggests ignoring the increase in mobile isn’t an option. If those numbers aren’t convincing enough, here are four reasons why your business should specialize in mobile marketing in 2020.

Video Consumption is On the increase
“Video accounts for quite half total media consumption — and therefore the time spent is growing at a faster rate than the other media,” said the National Research Group (NRG) during a recent study, “Handheld: Insights on the Evolution of Video.” In 2020, this is often more relevant than ever, with platforms like Facebook and Instagram Stories growing, to not mention behemoths like Snapchat and YouTube. Because the younger demographic is watching less live TV, some marketers are even predicting that mobile will soon surpass traditional TV advertising.

Opportunity supported Location
since users are carrying their devices 24/7, this presents an excellent opportunity to focus on customers who are near your business. For instance, some advertisers may only want their mobile ads to seem when users are within a 1-mile radius of their business. Additionally, it’s smart to incorporate location-based keywords in your content. Many mobile-device users are searching terms like “coffee shop near me” or “nearby coffee shop”, and these customers are crucial walk-ins for businesses.

Ads with Extensions
Even basic Google search ads now have the choice to possess extensions like click-to-call or click-to-download. Consistent with Google, “By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page. Meaning you tend to urge more value from your ad. Extensions often increase your total number of clicks, and may give people additional, interactive ways of reaching you—as with maps or calls.”

Voice-Activated Search
As technology gets better, to not mention more integrated, more and more consumers are using their devices to look for products or answers. “It becomes increasingly vital that advertisers tag every image, video, and piece of content with Meta descriptions and alt-text. Search engines use these bits of data to promptly categorize and serve content to users. Without them, marketers will lose traffic — more so in 2020.”
Mobile marketing is crucial for businesses – not just to maximize revenue, but to survive during this increasingly digital world. We will formulate a technique and optimize your content for 2020 and beyond.

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