Why you should read this article?

If you are in a search of how you can make your SEO content in a way that it would increase your ranking, or if you are looking for some SEO agency to do the task for you or finding techniques to make your SEO content better. Then this article will guide you in all ways.

First have a look what is SEO?

Search engine optimization is a process by which the visibility of your website or page has been increased by increasing the quality and quantity of your website traffic.

Quality traffic means attracting the visitors authentically and to have really on your site what google tell them. It’s not like google shows you are a food panda services site and in real you are caring site for real pandas. So in this case you will get the traffic but that wasn’t consider as quality traffic.

Quantity traffic is when you are getting actual audience who actually want what you are offering.

So, it is better to keep in consideration your actual audience according to your business while doing SEO.

Why you need SEO best practices in 2020?

Everyone wants to share about their business. Wants the world to know that they do, what services they are providing and how their company works. So just to bring you at the top of the searching or the top list of search engine search engine optimization works for you.

The task of SEO is carried out by SEO experts of your brand, they work hard to stand your business at the top of searching list. So, regarding in all this SEO is one who keeps the results fair, it’s practices improves the usability and user experience of the websites.

SEO practices you should follow in 2020

• Choose SEO agency that is providing best services.
• Create better SEO content for that you can use some tools.

CHOOSE BEST SERVICE PROVIDING SEO AGENCY FOR YOUR BUSINESS

Look for some mentioned features if you are going to select a SEO agency in 2020

• Check the company’s reputation first

Before selection best SEO agency for your business check out for their standing and reputation in standing market. Look for their response towards their customers and clients. It is difficult to analyze or recognize an expert company just from outside. So, there are ways by which you can realize best SEO company for your business.

• Check how professional their website is
• Check their standing like how long they are in SEO business.
• Check their online reputation by searching their brand names.
• Research work history of their team members.

• After getting satisfy from their reputation meet them and ask questions

Before signing for getting services from an SEO company you need to meet them. Either in personal like face to face meeting, through video call or just by mails because meeting could help you in realizing if this is the right SEO company for you and your team. And make a list of question you need to ask your SEO service providing agency:

• How much do your Search Engine Optimization services cost?
• When should we expect to see the results?
• What and how much long experience do you have with your business or service’s providing industry?

• After meeting them and before selecting them get knowledge from their past/present clients

Make sure that you are going to contact current or past clients of SEO services providing agencies, meet 3,4 current and past clients and get knowledge about their experience with that SEO vendor and also try to get to know about the accuracy of their words that SEO company is advertising. You can ask a few question if you want like

• How fast does this SEO company response to your mails and calls?
• To review reports and strategy decision, how much time clients has to set aside for this?
• Does client receive dedicated point of contract or there is any other medium?

• Look for the packages they offered for their services

Do remember to select the best SEO agency that are low on your pocket and their service packages would be according to your budget. As the range of prices may vary from company to company, so you should stop at the company when you find the fee structure according to your market budget.

SOME BEST SEO PRACTICES

A set of tasks that would help to increase website’s search engine rankings. Some common SEO best practices include

• On-site optimization
• Searching through keywords
• Building backlinks to a site

Your title tag and meta description must be compelling

Title tag

The clickable headlines that appears in your search results and are very analytical if we look at them from SEO point of view, these clickable titles are known as Title Tags.

Search engines typically display the first 50-60 characteristic of title tag. So, you need to keep your title tag under the limit of 60 if you want your complete title tag to be displayed in search result.

• Keep in mind that your title tag must consist of Your targeted keywords
• Don’t create duplicate title tag.

Meta description

Meta tag is the second most important thing. A meta tag is the precise summary of your page in SERPs. Meta tags are displayed below the title tag.

Meta tags do not directly affect search ranking, but they can make impact click-through rates.

Search engines shorten/support meta description up to 155-160 character. So keep your meta description under 160 words.

• Your meta description should be unique for every page.
• It must consist of your targeted words.
• Provide accurate precise summary of your page.

You need to improve user experience on your site by following these ways

Search engines keeps an eye on audience’s behavior towards your content, as their behavior towards your content is the biggest factor on which your ranking depends upon.

Define your content by using subheadings

The proper use of sub headings makes Google to understand your content more and google will allow more reader to access your content if it is understandable.

Use visual representation to define your content

Visual representation is tending to explain better than content, and grabs user’s attention as well. Use graphics like relevant images, videos and screenshots in your content to represent your points efficiently.

Keep white spaces in your mind

According to studies white spaces are fundamental aspect of your content, white spaces between paragraphs and left and right side of your content makes your content more appealing, easy to read and grabs users attention more.

You need to publish long form content

If you are posting long length content and articles on your site than surely you are doing a good practice towards the betterment of your ranking.

There is a link between content length and search performance. While creating long form content for your blog keep in mind to target keywords, as keywords keeps a good balance between search volume and keyword difficulty.

You can also conduct a content audit

Conducting an audit for your content means analyzing your content. With this practice you can find put related old posts, high performing pieces, duplicated content and many more things.

Make categorized spreadsheet that will contain following categories

• Content title, type
• Author
• Date published
• Keywords

USE TOOLS TO CREATE BEST SEO CONTENT

Tools can help you in creating content that would give you better ranking

• It will guide you the right length of content for your chosen topic.
• It will optimize your targeted keywords according to your selected content.
• Content will be grammatically correct and free of spelling errors.
• Tools will help you to write according to the understanding of your audience.
• Content will contain relevant images.

Some latest tools of 2020 that will help you to create unique content

• Grammarly

Grammarly from chrome is a free writing assistant you can use it with the google documents while you are writing your content.

• WordStream

Wordstream offers you list of keywords, most probably suggest list of 11 keywords, it represent a graph as well that shows how often a keyword is being search by the audience.

• SEMrush

It has some handy SEO optimization tools. It has tool of SEO Content Template that allows you to enter your required keyword and create a list of guidance of how to create SEO-friendly content.

• SpyFu

Spyfu offers you most classic and SmartSearch tools and you can get a lot of information for free, including the keywords that are more profitable, PPC adds, estimated clicks per month and ranking history.

Summarizing why you should follow SEO best practices

Above mentioned practices will help you to create content that will lead to gain higher search ranking. Audience or users trust search engine results and most likely they trust to visit the top website of their keyword searching result, so in this case Search Engine Optimization rank higher your page or website and more the clicks more the traffic your site will generate.